What is frequency capping?

Frequency capping is a feature that limits the number of times your ads appear to the same individual on the Mantis ad network.

Frequency refers to the average number of times a unique user sees your ad in a position of "1" over a given time period.

Consider implementing a frequency cap to control the maximum number of impressions you will allow an individual user to see your campaign per day or per hour.

Note: Only impressions that are considered viewable count towards frequency caps. An ad is counted as viewable when 50% or more of the ad shows for one second or longer for display ads and two seconds or longer for video ads. Learn more about viewable ad inventory here.

How to control frequency capping

To apply a frequency cap to your campaign(s):

  1. Log in to Mantis (or sign up for a new account)
  2. Select an advertiser account to begin managing from the Account Switcher (drop-down selector tool) located at the top right of your desktop screen
  3. Navigate to the Campaigns tab and click on the campaign you wish to manage
  4. Click on the Settings tab at the top of the page
  5. On the Settings page, scroll down and click Advanced Settings at the bottom of the page
  6. In the list of advanced settings, find the option to set a Frequency Interval (as shown below)
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