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Creating a retargeted ad campaign
Matt avatar
Written by Matt
Updated over a week ago

How to add our retargeting pixel to your website

Before you create your first retargeting campaign, you will need to add the Mantis pixel to your website to begin bucketing your website visitors for retargeting purposes.

To do this, simply log in to your Mantis buy-side account (or sign up for a new account), navigate to the Conversions page, then click on the Pixel Code tab at the top of the page to view each of the different implementation methods you can choose from.

Mantis has integrations with Shopify, WooCommerce, and BigCommerce making pixel implementation a breeze.

Not using one of these e-commerce providers? No problem! We provide all advertisers with a manual code snippet that can be used on any website.

Once you add the Mantis pixel to your website, navigate to the Top Pixel Fires tab (located at the top of the Conversions area) to verify the pixel is tracking users across the different pages on your website/store-front.

Now that you see pixel fire events showing, you are ready to create your first retargeting campaign to retarget your website visitors!

How to create a retargeting (display) campaign

To launch your first retargeting campaign with Mantis:

Step 1: Log in to your Mantis buy-side account (or sign up for a new account)

Step 2: Navigate to your Campaigns tab in the left navigation

Step 3: Click the green button to Create a new campaign to open the Campaign Creation Wizard

Step 4: In the wizard, choose Display as the desired ad type as shown below:

Step 5: Scroll down and click on Go Advanced and then Enable Retargeting as shown below:

Step 6: Customize your retargeting settings in the wizard. If you have a purchase goal (or any other event goals), you can add additional filters by clicking the green "Add Filter" button in the retargeting settings area as shown below:

When you're ready, save the page and continue to the next steps in the campaign creation wizard to launch your new retargeting campaign.

Supported retargeted ad dimensions

Mantis currently supports the following display banner ad units:

300x250px - Medium Rectangle*

● 728x90px - Leaderboard

● 300x600px - Half Page

● 320x50px - Smartphone Static Wide

● 160x600px - Wide Skyscraper

● 970x250px - Billboard

● 970x90px - Super Leaderboard

*The 300x250 is the only ad unit used on both desktop + mobile devices so it is generally the best dimension to focus on for A/B testing purposes.

Still need an account? Click here to apply to become a Mantis advertiser.

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