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Creating a display banner ad campaign
Creating a display banner ad campaign
Christine DuBois avatar
Written by Christine DuBois
Updated over a week ago

How to launch a Mantis display ad campaign

  1. Log in to your Mantis buy-side account (or sign up for a new account)

  2. Navigate to the Campaigns tab in the left navigation

  3. On the Campaigns page, click the green Create a Campaign button to open the Campaign Creation Wizard

  4. In the wizard, choose Display as the desired ad type (as shown below)

  5. Follow the steps in the wizard to customize your campaign's targeting settings

  6. Upload creative(s) to your campaign after reading through our Ad Policies and Creative Restrictions

  7. Submit your campaign to be reviewed by Mantis

An example of the Campaign Creation Wizard in Mantis:

Benefits of display advertising

Mantis is the only ad network of its kind allowing your business to quickly and effectively reach millions of targeted users across the globe. Other major benefits of working with Mantis to run your next display campaign include:

  • No 3rd party intermediary fees - With Mantis Direct (i.e., ads served on endemic websites directly integrated with Mantis), you pay absolutely no third-party middleman fees (saving you an average of 33% when switching to Mantis from another DSP).

  • Flexible pricing options - Choose from 4 different payment plans based on different levels of ad spend per month. Contact us to learn more.

  • Built-in fraud protection - All traffic goes through various safety checkpoints including multiple 3rd party, industry-leading fraud vendors. Rest assured knowing you’ll only pay for premium ad inventory and receive campaign performance insights in real-time.

  • Upload unlimited creatives - As an advertiser, you can A/B test as many IAB-compliant banner ads as you desire. Just upload your artwork and let Mantis handle the rest.

  • Track conversions with ease - Implement the Mantis pixel on your website to monitor campaign performance, track conversions, and learn which publications and creatives are driving the best leads.

  • Go local with geo-targeted ads - With access to millions of websites and apps, Mantis offers unrivaled local reach no matter what market you are targeting.

Display ad pricing

Mantis advertisers get access to a real-time bidding platform and the ability to target premium endemic audiences with no third-party intermediary fees.

Note: When creating a Mantis campaign, you'll be prompted by the system to set both a maximum vCPM bid as well as a maximum CPC bid.

The difference between CPM, vCPM, and CPC

  • Cost per 1,000 viewable impressions (vCPM) - is a pricing method used to denote the price of 1,000 viewable impressions tracked. An ad is counted as "viewable" when 50 percent of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. CPM pricing does not come with the benefits of tracking viewability, thus vCPM pricing is considered to be a much safer investment for advertisers than CPM pricing.

  • Cost per click (CPC) - is a pricing method in which advertisers pay a fixed rate every time a visitor clicks on an advertisement. 

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