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Monitoring campaign performance
Christine DuBois avatar
Written by Christine DuBois
Updated over a week ago

With Mantis, you have the ability to run in-depth campaign performance reports via your Mantis dashboard at any time without having to speak to Mantis.

How to create a custom report

  1. Log in to your Mantis buy-side account (or sign up for a new account)

  2. Navigate to the Reporting tab located in the left navigation (as shown below)

  3. Click on All Clicks to select the main metric for your custom report (note: you can select multiple metrics from the drop-down)

  4. Update the Report Interval (e.g., daily, weekly, monthly, etc.), as well as the Date range for the report (optional)

  5. Apply any additional metrics to segment the report by in the open field (optional)

  6. Click the green Update Report button to generate the new report

An example of the Reporting tab in an Advertiser's dashboard:

Available reporting metrics

Using the custom reports feature provided to you in the Reporting tab, you are able to quickly and easily track multiple performance metrics, such as:

  • Clicks

  • Impressions

  • Click Through Rate Percentage (CTR %)

  • Ad Spend

  • Average CPC / vCPM

  • Effective CPC / vCPM

  • Bids Lost / Won

  • Conversions*

*Note: To track conversions across the network (broken down by publisher), you must first implement the Mantis pixel and set up a goal for your campaign. 

In addition to the metrics provided above, Mantis allows its advertising partners to break down reports further by choosing additional segments to categorize metrics into, including but not limited to:

  • Ad

  • Ad Size

  • Browser

  • Campaign

  • Campaign Type

  • Device Type

  • Operating System

  • Property

  • Visitor Country

Exporting / downloading a report

To download and export a custom report in a spreadsheet file format, simply run a new report via the Reporting tab, scroll down to under the main graphic, and click the white Download button (as shown below)

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