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Understanding your audience data
Christine DuBois avatar
Written by Christine DuBois
Updated over a week ago

"What data points are available to me about my audience?"

The Mantis ad network collects various information about users that can provide some perspective into who your audience is and how they behave. Here are some data points that Mantis actively tracks and makes available via the reporting interface within your administration panel:

  • Browser vendor and version

  • Operating System vendor and version

  • Mobile device (if applicable) vendor, name, and type (phone vs tablet)

  • Location (country, state, and city)

  • Time to click (duration between when an ad is served, to when it is clicked)

Mantis also tracks additional information related to user acquisition and the environment they are in when interacting with ads such as:

  • Referring website information

  • Publisher website information (including zones and page titles)

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