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Creating a video ad campaign
Paris Holley avatar
Written by Paris Holley
Updated over a week ago

How video ads are displayed on the Mantis ad network

Video ads are shown on publications included in the Mantis ad network in one of two ways:

  1. Pre-roll video ads - Publications opting to embed video ads as pre-roll inventory before self-hosted video content.

  2. In-article video ads - Publications opting to use the Mantis appearing and disappearing video player can display video ads in-line with non-video content hosted on their website.

A few examples of Mantis' proprietary video ad player (in-article video ads)

Technical specifications for video ads

Video ads and other dynamic ad types must comply to all of the rules for video ads set forth here, as well as the following:

  • Max standard video length: 60 secs

  • Min standard video length: 10 secs

  • File type: any standard digital video format (.MOV, .MP4, etc.)

  • Max file size: 300 MB

  • Aspect ratio: 4:3 or 16:9 (video will be scaled to show in different size video players)

  • Frame rate: 30 fps

  • No automatic animation: Ads cannot contain audio or flash animation that plays automatically without a person's interaction

  • Guaranteed viewability: 100% video completion of 2 seconds or more


How to create a video ad campaign on Mantis

  1. Log in to your Mantis buy-side account (or sign up for a new account)

  2. Navigate to the Campaigns tab in the left navigation

  3. On the Campaigns page, click the green Create a Campaign button to open the Campaign Creation Wizard

  4. In the wizard, choose Video Ads as the desired ad type (as shown below)

  5. Follow the steps in the wizard to customize your campaign's targeting settings

  6. Upload video ad(s) to your campaign after reading through our Ad Policies and Creative Restrictions

  7. Submit your campaign to be reviewed by Mantis

An example of the Campaign Creation Wizard in your Mantis account:

Benefits of Mantis video ads

Benefits of working with Mantis to run your next video ad campaign include:

  • No intermediary fees - With Mantis, you pay absolutely no middleman fees (saving you an average of 33% when switching to Mantis from another DSP)

  • Flexible pricing options - Choose from 4 different payment plans. Opt to pay-as-you-go or subscribe to a monthly plan for even more functionality and cost savings at higher levels of ad spend

  • Only pay for viewable impressions - Rest assured you only pay for viewable ad impressions, ensuring 100% video completion of 2 seconds or more

  • Upload unlimited creatives - A/B test as many IAB-compliant creatives as you desire

  • Track conversions with ease - Implement the Mantis pixel on your website to monitor campaign performance, track conversions, and learn which publications and creatives are driving the best traffic/response

  • Make changes on the fly - Mantis is a self-service ad platform that makes it quick and easy to update your campaign settings, creatives, and landing pages as needed

  • Seamless ad implementation - Mantis works with its publishing partners to ensure video ads are presented to people in a non-obtrusive way

  • More reach in the US and Canada - Mantis is the largest ad network of its kind, offering unrivaled reach at a local level in North America


Video ad unit pricing

All video ad campaigns are required to bid on a cost per 1,000 viewable impressions (vCPM) price model. Bid for access to vCPM video inventory for as low as a $12vCPM. 

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