The segmenting options Mantis provides its advertising partners helps you deliver a more relevant message when advertising online. With Mantis, you can save money by only paying to reach people that fit in your specific set of targeting requirements.
Basic targeting capabilities within the Mantis DSP:
- Audience interest category (see preview below)
- Geo-location (national, state/region, DMA, or zip code w/ radius)
- Device type (desktop, tablet, mobile)
- Operating system
- Time of day
Advanced targeting capabilities within the Mantis DSP:
- Publisher-level (create a blacklist for any underperforming publishers)
- Retargeted ads (retarget users who have visited your website in the past)
- Endemic audience extension (target endemic users on mainstream websites)
Furthermore, you can add campaign start & end dates to ensure your timely promotions remain on schedule.
An example of the geo-targeting capabilities within the Mantis DSP:
Audience interest targeting capabilities within the Mantis DSP: